Case Study: ‘Pay After It Works’ Social Influencer Program Yields 300% ROI
April 6, 2014
Word of mouth is a powerful persuasion tool, whether you’re deciding what movie to see, what sneakers to wear, or what car to buy. And...
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socialmarketingfella
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors. He has held key roles at Sun Microsystems, Intel Corporation, Thales Avionics, and several startups, in addition to consulting for numerous businesses.
825 Articles
How to Get Free Press: Be Social and Follow Through
March 26, 2014
So often have Twitter or email exchanges with brands or bloggers who offer a different perspective on our Technorati product reviews or...
Why 70% of Forbes Global 2000 Orgs Are Building Gamification Apps
January 30, 2014
Written by Geoff Simon for Technorati Gamification: The art of incentivised engagement Gartner predicts that by the end of 2014, over 70%...
Why 35 Million Mexicans Are Gettin’ #Social
October 15, 2013
Global Forecast: 2.55 Billion Social People In June 2013, eMarketer released its “Worldwide Social Network Users: 2013 Forecast and...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
