The New Consumer Definition of Value
March 22, 2012
As posted in TheCustomerCollective.com Consumers have adopted a new definition of value that encompasses not just price and brand, but also...
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socialmarketingfella
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors. He has held key roles at Sun Microsystems, Intel Corporation, Thales Avionics, and several startups, in addition to consulting for numerous businesses.
824 Articles
3 Ways Instagram Is Promoting Big Brands
March 22, 2012
Article first published as Instagram Helping Big Brands Filter, Share, and Promote Their Message on Technorati. One of the things I like...
The iPad Sales Cycle Comes Full Circle
March 22, 2012
As written for and published by Business2Community.com The appeal of the iPad for businesses has been its effectiveness as a sales tool....
CloudForce SF: Living Social’s Success with Social Media
March 22, 2012
Article first written for, and published as There’s a Rypple in the Water: Living Social’s Success with Social HR on...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
