For more than a decade, the brand’s CRM team had been adding value for customers and driving sales for its family of brands by providing high quality content online. After gaining a critical mass of followers on Pinterest, the brand began seeing flat to negative traffic. Ahalogy optimized the client’s Pinterest page by sourcing great content, spotting trends, converting visitors to Pinterest followers and scheduling pins for peak times.
Sourcing great content
Great pins start with great content. Ahalogy optimized the brand’s existing content and ideas with our tools to produce more repins. By creating rectangular, high-resolution pins with text overlays, the team quickly grew Pinterest-driven web traffic.
Ahalogy learned that themes on Pinterest start trending early. For example, Thanksgiving pins start becoming popular in October, rather than the week leading up to the holiday. The campaign capitalized on this to optimally schedule pins on an editorial calendar.
Converting visitors to Pinterest followers
The campaign’s branded engagements greeted visitors on the brand’s website and drove both interaction and conversion to Pinterest followers, client web traffic.
Machine-learning algorithms looked at a dozen factors relating to the brand’s audience to ensure its pins went out at the right time. These algorithms constantly monitored pin performance, learning and adapting for the brand in order to maximize traffic growth and minimize brand effort.
In the first week of using Ahalogy, the brand’s traffic from its Pinterest account doubled. In the second week, it tripled. At the end of the program, the campaign saw a consistent six time increase during a time when web traffic to the brand web site typically decreases. Get the entire case study from Ahalogy.