The Small Business Guide to Facebook Advertising [#Infographic]
April 28, 2017
If your online advertising strategy has so far skirted around the idea of Facebook Ads, it’s time to sit up and take them seriously. Far...
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Advertising
Delve into the dynamic world of advertising where creativity meets strategy. Explore the latest trends, best practices, and innovative campaigns that shape the industry. From traditional media to digital platforms, this category covers the art and science of captivating audiences and driving business success through impactful communication.
Whether you’re a marketer, advertiser, or simply interested in the power of persuasion, join us as we showcase the evolving landscape of advertising and the influence it has on consumer behavior and brand perception.
51 Articles
Content Marketing vs. Advertising – What’s the Difference?
April 14, 2017
Written by: Wade Cockfield Content marketing can be easily misrepresented as advertising and vice versa. Whilst both share the same purpose...
Does Paid Promotion Dilute Content Credibility?
November 5, 2016
Consumers and Journalists Are Rattled Lately, there’s been a lot of chatter around what constitutes editorial and what is advertising, not...
Click Fraud: Are Bots Eating Your Ad Budget? [Infographic]
October 5, 2016
Malware targets online ads, with estimates suggesting a third of digital ad spending is wasted. Discover how bots may be consuming your...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
