Keep It Real and Other Proven Ways to Market to Millennials
May 20, 2015
Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This...
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Advertising
Delve into the dynamic world of advertising where creativity meets strategy. Explore the latest trends, best practices, and innovative campaigns that shape the industry. From traditional media to digital platforms, this category covers the art and science of captivating audiences and driving business success through impactful communication.
Whether you’re a marketer, advertiser, or simply interested in the power of persuasion, join us as we showcase the evolving landscape of advertising and the influence it has on consumer behavior and brand perception.
51 Articles
Reaching Customers with Advertising: Why Cheaper Isn’t Always Better
March 6, 2015
As published to Huffington Post Businesses usually only allocate a certain amount of money each year for advertising, hoping to reach as...
10 Video Marketing Trends You Can Expect in 2015
November 26, 2014
As published to The Huffington Post Serial entrepreneur and mobile consultant Hannah Bree Hanson and I were in attendance at the Streaming...
IPG explores the Effectiveness of Native Ads
July 23, 2014
Native Advertising’s Effectiveness IPG Labs loves making experiments. The NYC and SF-based team of marketers, engineers, and just...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
