Here’s a strange coincidence: marketers have a lot in common with big data. Big data is used to target customers for business, services, and products, and that’s essentially the job of a marketer. Big data is not a tangible thing (a marketer is a person, of course, huge difference there), but rather a way to store […]
Big Data
Website Management Got a Whole Lot Easier with Google Tag Manager
Google Tag Manager is becoming more and more popular to use by many website owners and leading SEO companies and experts. With the increase and complexity of tagging that requires updating, it’s no wonder many people tend to be using Google Tag Manager more often these days to help with enhancing their SEO services and […]
#BigData Has Created 1.9M U.S. IT Jobs (And Other Interesting Stats)
Companies taking the step to have data specialists and other professionals who focus specifically on managing important data before passing it on to each department have seen huge spikes in production. Add into this the ability for each department to be more efficient and it doesn’t take long to see why many corporations are making […]
#BigData: The Psychology of the Supermarket [Infographic]
Learning about shopper trends is one of the best ways for consumer businesses to stay on top of their marketing and advertising approach. By analyzing consistent consumer data, all businesses can form lasting relationships with their customers and use the information to allow their own companies to grow. In the infographic below, the University of […]
How Data and Conversational Marketing Helps Social Media’s Voice
By Dr. Rahul Razdan Fact: Big Data is nothing more than an empty term, a euphemism among the technorati, unless it produces the sort of “conversational marketing” necessary for social media; unless it yields superior content and inspires a dialogue among consumers; unless it showcases messaging that resonates because of the quality of its content and […]
5 Steps to Exploring and Enjoying Your Data
Your colleague, Sheila, an avid hip-hop fan, just sent you a data file with the top #1 hits of the year 2000. She’s certain the year 2000 was one of hip-hop success, and that there were more #1 such hits than any other type. After a cursory look at her data, you decide you have enough […]
Data Cleansing: Finding Meaning in Information Technology
For Data Science Immersive, Santa Monica, Summer 2016 Information has become, in many ways, the question of our times, especially in the way that we store it. With all the online services available to us now, each one requiring exchanges of vast amounts of data, it’s easy to get lost in the technical aspects of […]
The Triumph of #BigData Relevance in the Social Media Revolution
By Dr. Rahul Razdan The triumph of Big Data may take many forms, but it already has an impact – a large one – within the realm of social media. By having entrée to key analytics, and by making that information affordable and accessible to as diverse an audience as possible, companies and consumers can have […]