Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
The folks at Kopywriting Kourse set out to compile every company slogan on the S&P 500 Index and analyzed the data, but the data wasn’t to be found. So they compiled the metrics themselves. “It was a lot of searching,” writes Neville Medhora, 20% of slogans were easy to find, 65% required some digging, 15% involved some […]
A 2015 IDG Enterprise Big Data and Analytics Survey revealed that big data is on the minds of business leaders and owners. There is an ongoing struggle to figure out how to manage the increasing amounts of data that are now available and leverage the true value that this data holds. Thanks for sharing @thoughtspot. 2015 IDG […]
“The [sectors] that have the potential to benefit the most from big data analytics are the ones lagging behind…” In business, there can be chasms between promise and fulfillment. Consider the case of big data analytics. Companies of all sizes are investing in technology to assemble unprecedented amounts of data, from customer call-center recordings and […]
By Dr. Rahul Razdan The effective use of social media, as well as access to Big Data, should not be – it shall no longer be – the exclusive province of global corporations with seemingly endless marketing budgets and a near-constant presence on every relevant online platform and feed. For there is no reason why entrepreneurs […]
Much has changed in the general understanding of bots since Imperva first revealed them to be responsible for the bulk of all website traffic. Today, it is not uncommon to find entire articles (including their own) dedicated to the study of individual bots: their HTTP footprints, points of origin and the nuances of their behavior. […]
In Q3 2015, Freelancer.com’s data scientists reviewed 370,901 jobs, up 4% from 356,876 jobs in Q2 2015. Freelancer analyzed the jobs on the platform to create a snapshot of global business trends. “Freelancer.com’s quarterly Fast 50 report is a pulse check of the movers and shakers across industries, technologies, products, and companies. We can glean […]
As published to SocialMediaToday While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limited to brand reputation and user sentiment assessment. Until now, identifying intent from human-created data – such as social networks, blogs, news articles and discussions – has required hire a bunch of data scientists […]
As published to SmartDataCollective End-to-end big data analytics application provider Datameer found the most prevalent use case for big data is to better understand customer analytics. With consumers now interacting with companies across multiple, measurable channels, their interactions produce data that businesses can use to better respond to and anticipate customer needs. Azita Martin, Chief Marketing […]