Do Your Marketing Strategies Match Your Branding Goals?
December 22, 2018
Some people wrongly believe that there is no difference between marketing and branding. The truth is that these terms do not substitute,...
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Brand Management
Explore the intricacies of brand management in this insightful blog category. From crafting brand identities and messaging to building brand equity and managing brand reputation, delve into the strategies and techniques that shape successful brands.
Learn how to differentiate your brand in a competitive market, engage with your target audience effectively, and navigate brand crises with confidence. Whether you’re a marketer, business owner, or branding enthusiast, discover valuable insights and best practices to ensure your brand resonates with customers and stands the test of time.
32 Articles
How Digital Marketing Can Boost Your Brand Image And Visibility
January 26, 2018
Digital marketing has created all the buzz in the last 5 years or so. Many thought that this is a big bubble ready to burst anytime. But...
Top 7 Reasons To Register Your Business Trademark
December 11, 2016
Do you wish to protect your business? Is your business idea written on book, or even the name of your business protected? If you are like...
Does Paid Promotion Dilute Content Credibility?
November 5, 2016
Consumers and Journalists Are Rattled Lately, there’s been a lot of chatter around what constitutes editorial and what is advertising, not...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
