Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
Brand management for retail, internet, and social brands.
Your employees are the lifeline of your business. Many employees dedicate years of service giving their blood, sweat, and tears on a job. They show up 5 days a week or more performing the same tasks. Your employees can also encourage the work ethic of other co-workers. Unfortunately, some co-workers take the focus off of […]
Some people wrongly believe that there is no difference between marketing and branding. The truth is that these terms do not substitute, but complement each other. Marketing deals with the product design, placement, price, and promotion, while branding is all about crafting a unique product name and image. If you doubt that your marketing strategies […]
Digital marketing has created all the buzz in the last 5 years or so. Many thought that this is a big bubble ready to burst anytime. But beating all odds, digital marketing is still cruising forward, adopting newer techniques and approaches to optimize its performance. Hubspot has got some of the interesting numbers of digital […]
Social networks allow potential users to reach others within their social groupings to share information and communicate information of mutual interest. Marketers and businesses, large medium and small, are using popular social media platforms such as Facebook, Twitter, Instagram and LinkedIn to reach an almost unlimited base of potential customers. With millions of daily users, […]
Do you wish to protect your business? Is your business idea written on book, or even the name of your business protected? If you are like many other businesspersons in San Diego, then you may be thinking, WHY protect your business name, yet no one could ever think of using such a name, or come […]
Consumers and Journalists Are Rattled Lately, there’s been a lot of chatter around what constitutes editorial and what is advertising, not only from the perspective of the consumer, but journalists, too, are annoyed. Some suggest that if content is paid for, it is inevitably unreliable and worthless. Plus, as brands learn to more politely engage […]
Written by: Chad Otar For small business owners, social media is a necessity: It is a convenient, effective – and free – means of establishing an online identity, building a brand, creating a voice (sincere in its message, and strong in its appeal to listeners), and establishing a presence with current or prospective clients. As […]
In such a dynamic industry like social media marketing is, it is difficult to predict trends with 100% accuracy. However, we can get an idea of what they are likely to be based on recent developments. Rather than speculate on potential breakthroughs in technology that may be some way off (such as artificial intelligence in […]