Social Media as a Social Savior: The Benefits for Small Business Owners
October 5, 2016
Written by: Chad Otar For small business owners, social media is a necessity: It is a convenient, effective – and free – means of...
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Brand Management
Explore the intricacies of brand management in this insightful blog category. From crafting brand identities and messaging to building brand equity and managing brand reputation, delve into the strategies and techniques that shape successful brands.
Learn how to differentiate your brand in a competitive market, engage with your target audience effectively, and navigate brand crises with confidence. Whether you’re a marketer, business owner, or branding enthusiast, discover valuable insights and best practices to ensure your brand resonates with customers and stands the test of time.
32 Articles
5 Trends in Social Media Branding for 2017
October 4, 2016
In such a dynamic industry like social media marketing is, it is difficult to predict trends with 100% accuracy. However, we can get an...
All About Branding: 3 Ways to Solidify Your Brand
August 25, 2016
Discover 3 essential ways to solidify your brand and stand on a competitive market. From offline marketing to building a strong brand...
Study: Only 19% of UK Consumers Can Distinguish Non-Commercial Social Media Content
June 10, 2016
The Keep Social Honest study by CIM – the body that represents the marketing profession – shows a significant increase in the number of...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
