The Master Key to Unlocking the Benefits of Social Media
January 27, 2016
As a follow-up to my previous column, allow me to further explain the difference between conventional (and mostly ineffective) forms of...
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Brand Management
Explore the intricacies of brand management in this insightful blog category. From crafting brand identities and messaging to building brand equity and managing brand reputation, delve into the strategies and techniques that shape successful brands.
Learn how to differentiate your brand in a competitive market, engage with your target audience effectively, and navigate brand crises with confidence. Whether you’re a marketer, business owner, or branding enthusiast, discover valuable insights and best practices to ensure your brand resonates with customers and stands the test of time.
32 Articles
How Attending a Conference or Trade Show Can Benefit Your Business
January 27, 2016
If you’ve never taken your business to an exhibition or trade show before, you may or may not be aware of the hundreds of benefits which...
Top 7 Trends to Help Brands Target the New Consumer in 2016
January 20, 2016
Interbrand, a leading brand consultancy, and Ready Set Rocket, a New York City-based digital marketing agency, today announce 7 technology...
Study: Why Quality Review Content Matters for Businesses
December 26, 2015
Research shows quality review content drives purchase decisions more than star counts. In a recent Consumer Affairs study, 60 percent of...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
