Brand management for retail, internet, and social brands.

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Brand Management Marketing Strategy

The Enigmatic 5th “P” of the Marketing Mix

As written for and published by The Customer Collective Marketing Strategy Anyone with a light background in marketing is familiar with the 4 – “P’s” of Marketing – Product, Price, Place and Promotion. Businesses use these four elements to model their marketing strategies. It’s been a mainstay model and rule of marketing practice. But some […]

Customer-lifecycle-brand-management
Brand Management Business Reputation

Importance of Brand Continuity

As posted in The Customer Collective With the proliferation of social media the channels and rules have changed a bit.  But, independent of what industry your brand is in, the four stages of the customer life cycle remain consistent. Four elements include: Attraction Engagement Conversion, and  Retention Brand Image Consistency And the biggest challenge brands have […]