As written for and published by The Customer Collective Marketing Strategy Anyone with a light background in marketing is familiar with the 4 – “P’s” of Marketing – Product, Price, Place and Promotion. Businesses use these four elements to model their marketing strategies. It’s been a mainstay model and rule of marketing practice. But some […]
Brand management for retail, internet, and social brands.
As posted in The Customer Collective With the proliferation of social media the channels and rules have changed a bit. But, independent of what industry your brand is in, the four stages of the customer life cycle remain consistent. Four elements include: Attraction Engagement Conversion, and Retention Brand Image Consistency And the biggest challenge brands have […]