New Marketing for an Opt-In Culture – Interview with Simon Kelly, COO of Story WW
May 14, 2012
Article first published as New Marketing Approach to an Opt-In Culture – Interview with Simon Kelly, COO of Story WW on Technorati....
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Brand Management
Explore the intricacies of brand management in this insightful blog category. From crafting brand identities and messaging to building brand equity and managing brand reputation, delve into the strategies and techniques that shape successful brands.
Learn how to differentiate your brand in a competitive market, engage with your target audience effectively, and navigate brand crises with confidence. Whether you’re a marketer, business owner, or branding enthusiast, discover valuable insights and best practices to ensure your brand resonates with customers and stands the test of time.
32 Articles
Awakening the Green Giant through Content Marketing
May 12, 2012
As published in Social Media Today Content Marketing Once upon a time, in lush fields of green, lived a powerful brand icon. After an early...
Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media
April 11, 2012
Article first written for, and published as Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media on Technorati....
Twitter Advertising Explained – Interview with James Borrow, CEO of Graph Effect
April 5, 2012
Twitter for Business Social marketing software company, GraphEffect introduced its new Twitter offerings at the ad:tech Conference in San...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
