Content Marketing Even a Dog Can Love
March 29, 2012
As written for and published by Social Media Today I have an old Jack Russell Terrier named Roxy. She’s a finicky eater, with a...
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Brand Management
Explore the intricacies of brand management in this insightful blog category. From crafting brand identities and messaging to building brand equity and managing brand reputation, delve into the strategies and techniques that shape successful brands.
Learn how to differentiate your brand in a competitive market, engage with your target audience effectively, and navigate brand crises with confidence. Whether you’re a marketer, business owner, or branding enthusiast, discover valuable insights and best practices to ensure your brand resonates with customers and stands the test of time.
32 Articles
Intel Gets Social
March 25, 2012
Article first written for and published as Intel’s Social Status Update: Make Conversations, Not Ads on Technorati. Social Media for...
The Enigmatic 5th “P” of the Marketing Mix
March 24, 2012
As written for and published by The Customer Collective Marketing Strategy Anyone with a light background in marketing is familiar with the...
Importance of Brand Continuity
March 20, 2012
As posted in The Customer Collective With the proliferation of social media the channels and rules have changed a bit. But,...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
