Online business profile and reputation.

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4 Reasons Your Business Should Be on Social Media

As published on SocialMediaToday Networking Online Is Crucial, But It Needs to Be Done Right, CEO says. When they need to make personal connections with the rest of humanity, more and more Americans are doing so via the Internet. A 2014 study by the Pew Research Center showed that 74 percent of adults who go […]

Business Reputation

How Smart Branding Can Revitalize Your Company

As published to Huffington Post Creating a strong brand is no longer a corporate luxury — it’s a professional necessity. A solid brand strategy can help you to solidify your core values, identify what makes you different from your competitors, and ultimately boost the success of your business. “To your customers, your corporate image reflects […]

Business Reputation Case Study

SMB Study: Colorado Springs Best Place to Do Business (and Not Just for the Grass)

Running a small business Small business owner challenges are not equal from state to state. Business processes around licensing, hiring laws, insurance, and taxes run the gamut from state to state. San Francisco start-up, Thumbtack.com knows a bit about this. The company matches consumer projects and requests, with local professionals eager to bid on them. In partnership with the Ewing […]

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Case Study: ‘Pay After It Works’ Social Influencer Program Yields 300% ROI

Word of mouth is a powerful persuasion tool, whether you’re deciding what movie to see, what sneakers to wear, or what car to buy. And social media has compounded its reach and effectiveness. Powerful statistics like this leave little debate about the power of the social word: 60% of millennials rate products and services online, […]

Business Reputation Content Marketing Inbound Marketing Social Media Tools Twitter for Business

Demystifying the Art of Building Your Twitter Brand

As written for SocialMediaToday Your Personal Brand Run a search for “building your brand” and every major publication has some staff or contributing author delivering a recent article on the subject. In today’s economic environment, jobs, titles, and skills are all evolving. Scientists work with data as much as they work with particles and molecules. […]

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Ten Percent of CEOs Care Little about Damage from Social Media Hacking

Twitter Account Hacks It happened to Craig, to Jack, and to the guy once known as “Barry.” The list of high profile Twitter accounts that had their passwords stolen in a security breach continues to grow. Hacked accounts of President Obama and Vice-President Joe Biden imply no one is untouchable. A recent Peer Reach’s analysis reported that many […]

Business Reputation Social Media for Business Social Media Marketing

Bullied Small Business Fights Back with #CloudBully Social Media Campaign

As written for Social Media Today Trademark Theft Goes Social A fun article, “Suing Big Companies in Small Claims Court Is Fun and Easy,” makes it sound reasonably “fun and easy” to go after a big company with a small claim as a bullied consumer. Author Ben Popken talks about his successes as the little guy […]

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The Social Reach of Super Bowl Brands [Infographic]

If the top brands buying ads for this year’s Super Bowl went head-to-head in a Social Bowl, who would win? SHIFT, a collaborative platform for digital marketers, took a closer look to find which brand is the overall champion of social media. Their recent infographic identifies the top brands across tech, beverage, food, and automotive. Each […]