As posted in TheCustomerCollective.com Consumers have adopted a new definition of value that encompasses not just price and brand, but also convenience. Part of that convenience is you solving their problem for them, so they don’t have to. Customers don’t want to hear about how great your company is or how wonderful your products are. They want to […]
Online business profile and reputation.
As posted in The Customer Collective With the proliferation of social media the channels and rules have changed a bit. But, independent of what industry your brand is in, the four stages of the customer life cycle remain consistent. Four elements include: Attraction Engagement Conversion, and Retention Brand Image Consistency And the biggest challenge brands have […]
Internet Marketing Strategy & Your Business Reputation The rules of the game have changed. One negative blog post or product review can spread online in a flash and change the direction of a company and your internet marketing strategy needs to accommodate for this. New business partners, customers and want to learn as much as […]