Online business profile and reputation.

Solutions Marketing Strategy San Francisco
Business Reputation Marketing Strategy Sales Strategy

The New Consumer Definition of Value

As posted in TheCustomerCollective.com Consumers have adopted a new definition of value that encompasses not just price and brand, but also convenience. Part of that convenience is you solving their problem for them, so they don’t have to. Customers don’t want to hear about how great your company is or how wonderful your products are. They want to […]

Customer-lifecycle-brand-management
Brand Management Business Reputation

Importance of Brand Continuity

As posted in The Customer Collective With the proliferation of social media the channels and rules have changed a bit.  But, independent of what industry your brand is in, the four stages of the customer life cycle remain consistent. Four elements include: Attraction Engagement Conversion, and  Retention Brand Image Consistency And the biggest challenge brands have […]

online-brand-reputation-who-are-you
Business Reputation Internet Marketing Strategy Marketing Strategy Social Media for Business

Why Your Online Reputation Matters to Your Business

Internet Marketing Strategy & Your Business Reputation The rules of the game have changed.  One negative blog post or product review can spread online in a flash and change the direction of a company and your internet marketing strategy needs to accommodate for this.  New business partners, customers and want to learn as much as […]