Content Marketing Latest

Why Video will Dominate Content Marketing in 2017

So you’re thinking about adding video content to your marketing strategy? You’re certainly making the right decision. This year, almost 70% of all consumer web traffic, this naturally includes both mobile and desktop, will be the result of video content, according to research by the multinational tech conglomerate, Cisco. But you need to understand that […]

Content Marketing Latest Marketing Strategy

How a Good Education Can Lead to a Better Content Strategy

A good content strategy involves more than coming up with keywords and titles for your content. Your business case and brand story have both to be woven into your content strategy. This requires clear thinking and creativity. Developing an effective content strategy requires a good grasp of the targeted audience’s language and good writing skills […]

Content Marketing Latest Social Media Marketing

5 Social Media Marketing Trends in 2016 and what you should do to stay ahead of the curve

The world of social media is a living organism that continues to evolve and brands that wish to stay on top of their social media marketing game should always be ready to modify their strategies in response to these changes. Quality over quantity Google has long begun placing value on a post’s relevance rather than […]

Content Marketing Default Latest Marketing Strategy

Does Paid Promotion Dilute Content Credibility

Consumers and Journalists Are Rattled Lately there’s been a lot of chatter around what constitutes editorial and what is advertising, not only from the perspective of the consumer, but journalists, too, are annoyed. Some suggest that if content is paid for, it is inevitably unreliable and worthless. Plus, as brands learn to more politely engage […]

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How to Maximize Your Content Marketing Strategy Through Your Social Media Channels

By Ryan Buckley The intersection of content marketing and social media is clear at every corner of the internet — from Facebook ads to Pinterest deals to LinkedIn articles. Content marketing is an essential component to every brand’s strategy, while social media channels provide the outlets to amplify a brand’s message. When used correctly, social media […]