So you’re thinking about adding video content to your marketing strategy? You’re certainly making the right decision. This year, almost 70% of all consumer web traffic, this naturally includes both mobile and desktop, will be the result of video content, according to research by the multinational tech conglomerate, Cisco. But you need to understand that […]
Content Marketing
How a Good Education Can Lead to a Better Content Strategy
A good content strategy involves more than coming up with keywords and titles for your content. Your business case and brand story have both to be woven into your content strategy. This requires clear thinking and creativity. Developing an effective content strategy requires a good grasp of the targeted audience’s language and good writing skills […]
5 Social Media Marketing Trends in 2016 and what you should do to stay ahead of the curve
The world of social media is a living organism that continues to evolve and brands that wish to stay on top of their social media marketing game should always be ready to modify their strategies in response to these changes. Quality over quantity Google has long begun placing value on a post’s relevance rather than […]
Does Paid Promotion Dilute Content Credibility
Consumers and Journalists Are Rattled Lately there’s been a lot of chatter around what constitutes editorial and what is advertising, not only from the perspective of the consumer, but journalists, too, are annoyed. Some suggest that if content is paid for, it is inevitably unreliable and worthless. Plus, as brands learn to more politely engage […]
Eyes Wide Open: The Benefits of a Documented Content Marketing Campaign Strategy
Running a marketing campaign is a bit like plate-spinning, there are lots of different things to keep your eye on all at the same time, and if you don’t keep up, it can all come tumbling down. Using marketing calendars that are specifically designed for the task of allowing you to see just what is […]
How to Maximize Your Content Marketing Strategy Through Your Social Media Channels
By Ryan Buckley The intersection of content marketing and social media is clear at every corner of the internet — from Facebook ads to Pinterest deals to LinkedIn articles. Content marketing is an essential component to every brand’s strategy, while social media channels provide the outlets to amplify a brand’s message. When used correctly, social media […]
Using Content Marketing to Enhance Link Building
By Katrina Manning When it comes to profitable inbound marketing, inbound links help to boost SEO, traffic and public relations. What is an inbound link? This is a link from another website to yours. Now, why do you need inbound links? For starters, you get referral traffic from another website. It’s even better if it […]
Give Your Audience a Fresh Take by Repurposing Old Content
By Janice Kersh Many people like to repurpose their old blog posts into ebooks to help generate email lists, and it’s a decent tactic. But, it’s not the only way to repurpose your content. Your top content can be manipulated to create even more content for use throughout your website. If you want a content […]