How a Good Education Can Lead to a Better Content Strategy
December 1, 2016
A good content strategy involves more than coming up with keywords and titles for your content. Your business case and brand story have...
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Content Marketing
Delve into the world of content marketing with our comprehensive resources and insights. Explore the art of creating valuable content to attract, engage, and retain your target audience. From content strategy and creation to distribution and measurement, this category covers the essential elements of effective content marketing.
Gain valuable tips, case studies, and best practices to enhance your content efforts and drive impactful results. Whether you’re a content creator, marketer, or business owner, discover how strategic content can fuel your brand’s growth, establish thought leadership, and connect with customers in meaningful ways.
Join us on a journey through the dynamic landscape of content marketing and unlock the potential of compelling storytelling and strategic messaging.
66 Articles
5 Social Media Marketing Trends in 2016 and what you should do to stay ahead of the curve
November 27, 2016
The world of social media is a living organism that continues to evolve and brands that wish to stay on top of their social media marketing...
Does Paid Promotion Dilute Content Credibility
September 23, 2016
Consumers and Journalists Are Rattled Lately there’s been a lot of chatter around what constitutes editorial and what is advertising, not...
Eyes Wide Open: The Benefits of a Documented Content Marketing Campaign Strategy
September 7, 2016
Running a marketing campaign is a bit like plate-spinning, there are lots of different things to keep your eye on all at the same time, and...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
