Article first published as The Cure for Writer’s Block – Interview with Gregg Freishtat, CEO of Scribit on Technorati. Inbound Marketing Today, more than ever, empowered consumers can choose what they read, watch, and share. The pace of U.S. life is fast, there’s an abundance of new media to entertain us, and we now have the technology […]
Content Marketing
Good Content Deserves Good Distribution – Interview with dlvr.it CEO, Bill Flitter
Article first published as Good Content Deserves Good Distribution – Interview with dlvr.it CEO, Bill Flitter on Technorati. Dlvr.it was host to last week’s Content Marketing Strategies Conference here in the San Francisco Bay Area. The conference placed emphasis on the evolving content consumption patterns of consumers, who today, more than ever, can choose what they read, watch, and share. […]
When Did It Become Cool to Coupon?
4 Influencers that Make Coupon Marketing Cool The coupon industry has come a long way from the nostalgic days of my grandmother clipping coupons from Manchester, New Hampshire’s Union Leader newspaper. In some ways, it’s even become “cool.” Inmar, a company that operates collaborative commerce networks reported that more than 311 billion coupons were distributed in the U.S. in 2011, 3.5 billion […]
Blog Marketing Essentials
As published in The Customer Collective Business Blogging With the abundance of tools available today, blog marketing is quite easy to take on. A lot of people get scared about the prospect of it, but really, if you’ve already been writing and producing marketing material, this is more about shifting your perspective and audience, in […]