Written By: Aashish Sarma As a business owner who is moving into the digital space, you must understand the importance of good quality content. There are many businesses, both small and large, which are constantly looking for ways to reach a larger audience, and strike a chord with them. But how should they do that? The […]
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How to Utilize Social Media to Promote Your Small Business Event
Does your business have a trade show or networking event coming up? Are you looking for the best solutions to integrate social media into your event marketing to generate more interests? Believe it or not, social media and event marketing go together like bread and butter. In this digital age, we currently live in, finding […]
The Science Behind Emotional Stability and Your Style
Written By: Rachel Cora While not many people correlate how you dress with how happy you feel, recent studies show that when women dress well, the compliments and confidence they receive make them happier. If you want to learn how taking the extra time to put on makeup and pick out beautiful jewelry to match your […]
Chatbots- What Are They And How Are They Being Used
Everyone is talking about chatbots and for excellent reason. Chatbots are redefining the customer experience for brands while maximizing sales and support. What are chatbots? How are they being used? With Facebook and Microsoft investing millions into chatbot machine learning systems, it is worth pondering if chatbots are the future of marketing and customer service. […]
Integrating Social Media Into Your B2B Marketing
Most B2B firms don’t focus a great deal on social media. Often, they’re just confined to having a presence. As a result, they struggle to build a loyal following and engage social media audiences, which creates a perception among decision makers that social media is more relevant and useful to B2C firms. Which is a […]
6 Signs You Are a Bad Leader
As corny as it may sound, the saying “Great leaders don’t tell you what to do. They show you how it’s done” makes a lot of sense. Good leaders inspire, motivate, teach, and know how to get the most out of their employees. Bad leaders usually aren’t even aware that their leadership skills are poor. […]
How State-Sponsored Attacks Affect Businesses
Concerns regarding state-sponsored cyber attacks have increased dramatically since the Russian government was allegedly revealed to have played a major role in twisting the U.S. presidential election in favor of Donald Trump. While this marks the first time in American history that our democratic process was spoiled by external collusion, it is hardly the first […]
Human Error: The Hacker’s Key to Corporate Conquest
You’ve worked hard to establish your company. You spent countless hours vetting business partners and potential employees, you scrimped and saved to get your organization off the ground and you sank your energy into building relationships with your clients. Finally, all your hard work has paid off and you have a healthy nest egg sitting […]