Greater Engagement via Social – Interview with BulbStorm CEO, Bart Steiner
April 5, 2012
Article first written for, and published as Lower Barriers and Greater Engagement: Interview with BulbStorm CEO, Bart Steiner on...
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Gamification
Discover the power of gamification. This category explores how game mechanics and design thinking can boost engagement, enhance learning, and drive results in various aspects of life and business. From marketing campaigns to employee training, explore how to make any experience more fun, interactive, and rewarding through the strategic use of gamification.
18 Articles
Gamification Drives Performance Success
April 5, 2012
As published on SocialMediaToday.com Gamification Strategy I’ve written a lot before about gamification, admittedly, one of my...
Hitachi’s Social Media Success
March 29, 2012
Article first written for, and published as Hitachi Data Systems Shares 5 Steps to B2B Social Media Success on Technorati. Social...
Eerie Eyeballs: Groupon’s Gamification
March 13, 2012
Gamification for Business As originally published in SocialMediaToday.com First, let me start off by stating, my only affiliation...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
