By Brian Robson A reminder to individuals and companies “obsessed” with social media at the expense of conventional – and indispensable – offline offerings like excellent customer service, technical expertise, attentiveness, and personal respect and professional responsiveness: There is no post or tweet, there is no comment or link, and there is no text message or […]
Guest Post
Creating #SocialMedia Love with Each Post and Tweet
By Dave Ratner For all its alleged power and influence, social media is, for too many companies and consumers, an antisocial assortment of withdrawn individuals and communities: There is plenty of talk – there are monologues in every voice and volume of sound, from murmurs and whispers to shouts and screams – but little dialogue; […]
Anti-Social Media Driving Twitter in the Age of Terror
By Dr. Julie Albright If you doubt the efficacy of social media – rather, if you want to see the greatest discrepancy between what so many marketing experts and their respective agencies claim to do versus what a specific group can do – look at the shell casings, police tape, memorial flowers, candles and photographs […]
Better Targeting Can Help Turn Back the Ad Blocking Tide
By Josh Dreller VP, Product Marketing at 4C Consumers are signaling that they’ve had enough. Ad blocking software is being downloaded in droves. During the past twelve months, the number of people globally blocking ads grew 41 percent, according to a recent report commissioned by Adobe. Though only 9 percent of people in the U.S. are currently […]
What Makes Social Networking Sites So Popular?
By Chassie Lee Is it narcissism, or is it our need for self-validation that’s making social networking sites so popular? Are we really that addicted to social media? Experts are looking into the reasons for the rise of social networking. Staggering use of social networking sites carries on through 2015 As of July 2015, Facebook […]
How Social Media Impacts Non-Profit Organizations
By Nick Rojas Social media has drastically changed the way people interact not only on a domestic, but on a global level. Through the power of social networks, users now can find long-lost friends and colleagues, share articles and videos that provoke or inspire, and gather around certain interests in form of topical groups and […]
Dollar Shave Club vs. Harry’s: The Great Razor Debate
By Normand Bourque Jr (@RamblinBlogger7) We have all seen the commercials for Harry’s and Dollar Shave Club (DSC). Don’t waste time and money at your drugstore getting razors when you can have high quality razors shipped directly to your home. For months I have been debating trying out the “shave clubs” and seeing if they […]