Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
Inbound marketing strategies and observations in the San Francisco Bay Area.
As a marketer, you can never know too much. Data and Insight is what drives every step of your campaign, from creating an entire marketing strategy, to choosing the Hashtag for your next tweet and everything that comes between. And the more informed you are, the better the results you’re going to get. Which is […]
For us this was a really great stat to read about. Because it means that marketers are no longer happy with general, run of the mill content that you could find anywhere. Now, you’re striving for quality in the images you’ve used. And you want to have ownership over the content you create too. And, […]
As published to The HuffingtonPost It’s time to focus on making your blogging, email marketing and social media efforts cut through the noise. That may sound difficult considering the competition and the massive amount of content flying around everyday, but if you think just a bit outside the box, you’ll be on your way in […]
As published to Huffington Post Every brand must continue growing its user base, and sometimes it may seem an extremely daunting task. However, one proven approach includes instrumentally using your existing audience as a sales-driving platform. You may need to give up a bit of direct-to-consumer power, but your influencer-driven marketing message will be authentic. […]
Inbound marketing Cloud security provider FortyCloud‘s online marketing strategy relies on inbound marketing to generate traffic by writing detailed articles on relevant security topics. The company uses an assortment of valuable content to drive visitor engagement, lead capture, and conversion. They use a combination of standard, and premium content (requiring contact information input), but sought to increase conversion and […]
As written for Technorati Hands-On Social Media Training…With a Piña Colada So the July 4th celebrations are over if you’re in the States. It’s back to “the grind.” The paperwork is still there, and, oh yeah, your boss needs you to figure out this whole “social media” thing and how to do it like the […]
As written for Technorati One of the first tools I was exposed to early on in my content marketing career was a tool called Intigi. It cut hours of web navigating off my weekly schedule, and gave clarity and focus to my curated content activities. In fact, the only thing unclear about the tool, was how […]
As published on Social Media Today When it comes to content marketing, video is vital. Your customers and potential customers are watching and sharing more video than ever. The recent Vineapp and Instagram video battle demonstrates technology is making it easier to both produce and consume. Viewers are watching it everywhere: at work, at home and on […]