Internet marketing strategy trends and observations in the San Francisco Bay Area

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How Small Businesses Can Increase Their Sales With SEO And SMM

Small business owners can create an extremely powerful presence for themselves in the digital world. There are many tools available for a small business and some of them are: SEO or search engine optimization. SMM or social media marketing. Email newsletters. Search engine marketing or SEM Most of these tools will directly, and indirectly help […]

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Do You Rely on Digital Marketing Methods? Don’t Overlook Direct Mail

As today’s media landscape keeps changing, marketers should hurry up and adapt their strategies. There’s an ever-growing number of online platforms and media channels that spread information, which means savvy brands must be open to change to evolve. Way too often, businesses allocate cash to tactics and strategies that follow the most recent trends. From […]

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5 Marketing Processes That You Need to Automate Now

Written By Disha Dinesh In a world where consumers have instant access to information and the ability to purchase, everything is real-time. The dynamics of businesses involve far more variables than they did say 10 years ago. In today’s age a customer’s complete brand experience matters, and to manage it you have to consistently perform on […]

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The Importance of Lead Validation In Internet Marketing [SlideShow]

When your conversions start rolling into your site, you want to have a system set up to separate the good from the bad. If you start combining them all into one group, better known as conversion data, you will be losing a lot of important data that can help you better scale your lead generation […]

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Daily Deals and Flash Sales: All the Stats You Need to Know

Before there was Choxi, Groupon, or Living Social, there was one industry disruptor: Woot. Woot’s daily deal launched in 2004 (Amazon bought the company for $110 million in 2010). Today, daily deals and flash sales are the norm, with myriad ecommerce sites using daily deals and flash sales as a means to spur buyer behavior, The […]

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How Social Media Has Changed the Way We Eat

People who can remember the days before social media or even the internet may recall magazines that were chocked full of articles about diets and food. In those days, periodicals featured new foods every month people were eating. The decision to print these kinds of articles came from the top down and involved editors trying […]

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Major Digital PR Trends to Watch out for in 2016

By Denny Averill and DataDial.net! The world of digital PR is changing at a really fast pace. The public relations environment is becoming more integrated, which basically means PR practitioners must learn to adapt in the digital environment. By offering clients more exposure to online/offline platforms, companies are in the capacity to direct their audience […]

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Take Your Marketing Campaign to the Next Level with These 5 Social Media Tools

By Brian Kearney Social media is a vital part of any marketing campaign. It serves a multitude of purposes that can make or break your brand, while providing valuable insight into your target audience, as well as untapped markets. Below is a list of five social media tools that can take your marketing campaign to […]