As published in Social Media Today Content Marketing Once upon a time, in lush fields of green, lived a powerful brand icon. After an early life in the limelight, he slowed down. For many years he lived in seclusion; few saw or heard from him… I’ve embellished a bit, but that’s kind-of how the Green […]
Internet Marketing Strategy
Internet marketing strategy trends and observations in the San Francisco Bay Area
Email + Social = Internet Marketing Success
As published in Social Media Today Email Marketing Is email marketing dead? I’ve written about this two years ago and it keeps coming back. Certainly, mumblings around the social media circuit like to evoke the sentiment and I expect we’ll here more about it at San Francisco’s ad:tech this week. I’m sure there’s a track […]
The 3 Ways to Do Social Media Marketing…Cheap
As published on Business2Community.com When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as something I’d particularly want to Facebook “like.” But perceptions like that can change, and at a conference this week in […]
Verizon’s 5 Steps to Managing Negative Online Forum Comments
Article first written for, and published by Business2Community.com Social Media for Business The BlogWell Conference, hosted by SocialMedia.com is a showcase of how big businesses have success using social media. A lot of these enterprise companies either avoid social media, or don’t have any real success using it. But this week’s BlogWell conference in San Francisco featured eight of the best […]
Content Marketing Even a Dog Can Love
As written for and published by Social Media Today I have an old Jack Russell Terrier named Roxy. She’s a finicky eater, with a grain intolerance, so she requires a special diet. Roxy’s hungry, and I need to buy her some grain-free dog food. And so, the online product search begins. Back in the Day Ten or so […]
Facebook’s Take: Applying Old Ways to New Media Doesn’t Work
Facebook Is Meant for Lightweight Interactions Over Time As written for BusinessInsider.com Throughout the history of time people have been applying their old ways to new media. That was the message from Facebook’s global brand manager, Paul Adams, at last week’s Signal Conference in San Francisco. So what exactly does that mean? It would appear that historically for us, […]
The Future of YouTube is True
Video Advertising As written for BusinessInsider.com “Pre-roll makes me grumpy, is that the only monetization strategy you [Google] will have for YouTube?” That was the question posed to Neal Mohan, Google’s VP of Display Advertising at last week’s Signal Conference in San Francisco. One of the great things about having a strong moderator at a conference like this is he’s going […]
Intel Gets Social
Article first written for and published as Intel’s Social Status Update: Make Conversations, Not Ads on Technorati. Social Media for Big Business Intel launched its marketing campaigns with a bang this year, showing off a number of interesting 2+ GHz Ultrabook laptops with Intel processors at CES. Going head to head with Apple, they talked a whole lot […]