As published to SmartDataCollective How do you sell chipotle-accented chocolates and truffles with bourbon mash to those in the chocolate-loving populace who dream of pepper-laced confections and Kentucky sauced nuggets? You get smarter. The chocolate business, it turns out, is a lot like other conservative industries. Medical, construction, financial trading, and others are often reluctant […]
Latest
Growth Hacking 5,000 Twitter Followers in Three Weeks
As published to Huffington Post In March of this year, a group of social media enthusiasts and developers of the@Crowdfire Twitter Premier League set out to challenge one another to see who could amass the greatest number of Twitter followers in a given period of time. Growth hacker Karan Thakkar won this challenge, growing a […]
What Twitter’s Awkward Teen Phase Means to Marketers
Twitter is one of the largest and most recognized social media companies in the world. It currently boasts over 300 million users, over three fourths of which reside outside of the United States. It has become almost culturally ubiquitous, with hashtags migrating into other forms of media and traditional news outlets using it as a […]
Measuring ROI in Collaborative Project Management Platforms
As published to Huffington Post Ten years ago, when I was a product manager at Intel, the state of the art in project management was isolated, desktop tools like Microsoft Project that required logging and tracking what everyone was doing. We would hold long meetings where everyone in the project took turns updating action items […]
Four Vastly Different Industries Primed for Wearable Tech
As published to Entrepreneur Wearable technology got its greatest initial growth in the fitness industry, and it’s come a long way since 1984’s Casio’s Databank calculator watches. The true line of demarcation was introduction of 2008’s original FitBit, with true industry validation and surge generated by the Nike Fuel band in early 2012. Three years later, […]
Keep It Real and Other Proven Ways to Market to Millennials
Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]
A New Wave of HR Technology Is Disrupting the Market
As published to Entrepreneur There’s a pattern in the lifespan of human resources (HR) technology companies of the past two decades: they get gobbled up. The pioneering firms in HR technology from the late 1990’s to early 2000’s were mostly acquired by bigger enterprise companies in need of a few product parts. IBM acquired Kenexa, Oracle […]
Technology Profit and Pivots in the $300 Billion Wedding Space
As published to Huffington Post The global wedding market is now a $300 billion industry. $55 billion of that is the US wedding market, according to an IBISWorld report, and includes over 500,000 businesses, putting 750,000 people to work. And behind all those silk covered buttons and wedding cupcakes, lies a goldmine of killer apps, […]