Marketing strategy

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Where You Go Defines You More than Where You Browse – SoLoMo (Infographic)

“Moms who go to the zoo also tend to frequent beauty salons.” That’s the latest finding from JiWire, a location-based mobile media company. That deduction alone may not be earth-shattering, but it points to something larger: the emerging value of location based data. While defining audiences on mobile is nothing new, doing so based on location patterns […]

Emerging Technology Internet Marketing Strategy Marketing Strategy Social Media Trends

Blow Out the Candles: The “GIF” Turns 25

GIFs. I was using them a lot in ’06 on my MySpace, but hadn’t thought about it much since. As it turns out, the image format turned 25 years old recently, and the “grown up” GIF is enjoying a resurgence of popularity. The GIF’s new notoriety is partly the result of faster computers and improved bandwidth, paired with popularity […]

Content Marketing Inbound Marketing Marketing Strategy Social Media Trends Tech Conferences

The Rebirth and Transformation of Cisco’s Marketing Strategy

As written for and published on Technorati “Content Marketing is the Only Marketing Left.”– Seth Godin Seth’s claim can be substantiated by a Google search on “content marketing” (aka inbound marketing) that will yield you nearly one billion hits. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social […]

Book Review Marketing Strategy Video Marketing & Technology

Camera Ready: Every Video is a Story

As published in Business2Community Video Production “Any video you make should “add value” to your other content. In other words, don’t just do a video version of an article you’ve written.” That’s how Camera Ready: How to Present Your Best Self and Ideas On Air or Online, a new multimedia eBook, begins. Author Manoush Zomorodi uses her […]

Internet Marketing Strategy Marketing Strategy Social Media for Business Social Media Tools Tech Conferences

10 Social Media Failures (and How to Avoid Them)

As published on Social Media Today One of the things to expect to takeaway from a solid social media conference is the knowledge of what works in market practice. A good assemblance of industry talent almost always includes a sharing of what successful strategies brands, agencies and marketers do in social channels. With a speaker […]

Advertising Marketing Strategy Video Marketing & Technology

TiVo: Vignettes Helping Maintain TV Viewer Engagement in a DVR World

Article first published as According to TiVo: Vignettes Helping Maintain TV Viewer Engagement in a DVR World on Technorati. In a DVR world, who watches commercials? That was the lead-in on one of the slides presented by Greg DePalma, Vice President of Audience Insights at TiVo. Indeed, fast forwarding with your DVR remote is now as commonplace […]

Content Marketing Marketing Strategy Social Media Trends Technology News

When Did It Become Cool to Coupon?

4 Influencers that Make Coupon Marketing Cool The coupon industry has come a long way from the nostalgic days of my grandmother clipping coupons from Manchester, New Hampshire’s Union Leader newspaper. In some ways, it’s even become “cool.”  Inmar, a company that operates collaborative commerce networks reported that more than 311 billion coupons were distributed in the U.S. in 2011, 3.5 billion […]