Marketing strategy

Groupon-gamification-for-business
Gamification Internet Marketing Strategy Marketing Strategy

Eerie Eyeballs: Groupon’s Gamification

Gamification for Business As originally published in SocialMediaToday.com First, let me start off by stating, my only affiliation with Groupon is that I used ’em last week at Kennedy’s Irish Pub & Indian Curry, here in San Francisco (yes, there is such a place).  Next, let’s level-set on definitions, and give a little background for any newbies. […]

online-brand-reputation-who-are-you
Business Reputation Internet Marketing Strategy Marketing Strategy Social Media for Business

Why Your Online Reputation Matters to Your Business

Internet Marketing Strategy & Your Business Reputation The rules of the game have changed.  One negative blog post or product review can spread online in a flash and change the direction of a company and your internet marketing strategy needs to accommodate for this.  New business partners, customers and want to learn as much as […]

Elements-inbound-marketing-san-francisco
Inbound Marketing Marketing Strategy

Elements of Inbound Marketing

Inbound Marketing Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.   Let’s look at some of the essential elements to an effective inbound marketing practice, include website optimization, high-quality blogging, social networking, and eNewsletters & useful content. 1. […]