5 Major Direct Marketing Challenges Faced by SMBs
June 21, 2016
Direct marketing is considered to be one major tactic that each of us has in the marketing toolbox. Unfortunately, many do not maximize...
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Marketing Strategy
Marketing strategy
106 Articles
Study: New Growth Leadership Initiatives Needed in B2B Messaging
June 3, 2016
Business-to-business marketing executives must combine strong leadership skills with deep marketing experience to clearly establish their...
7 Key Elements to Developing an Effective Marketing Strategy
April 20, 2016
By Srikar Srinivasula Successful marketing leads to successful sales numbers. That’s what makes your marketing strategy, the sibling...
Missouri Wins with User Generated Content (#UGC) Advertising
March 31, 2016
The Missouri Division of Tourism recently launched “It’s Your Show” – an innovative advertising campaign created in partnership with...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
