Study: New Growth Leadership Initiatives Needed in B2B Messaging
June 3, 2016
Business-to-business marketing executives must combine strong leadership skills with deep marketing experience to clearly establish their...
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Marketing Strategy
Marketing strategy
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7 Key Elements to Developing an Effective Marketing Strategy
April 20, 2016
By Srikar Srinivasula Successful marketing leads to successful sales numbers. That’s what makes your marketing strategy, the sibling...
Missouri Wins with User Generated Content (#UGC) Advertising
March 31, 2016
The Missouri Division of Tourism recently launched “It’s Your Show” – an innovative advertising campaign created in partnership with...
Digital Market Trends You Should Never Employ in 2016
March 2, 2016
By Denny Averill and Romax.co.uk Today’s marketing trends are targeting the most pioneering ideas. Marketers must hone their skills and...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
