The Enigmatic 5th “P” of the Marketing Mix
March 24, 2012
As written for and published by The Customer Collective Marketing Strategy Anyone with a light background in marketing is familiar with the...
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Marketing Strategy
Marketing strategy
106 Articles
The New Consumer Definition of Value
March 22, 2012
As posted in TheCustomerCollective.com Consumers have adopted a new definition of value that encompasses not just price and brand, but also...
Eerie Eyeballs: Groupon’s Gamification
March 13, 2012
Gamification for Business As originally published in SocialMediaToday.com First, let me start off by stating, my only affiliation...
Why Your Online Reputation Matters to Your Business
March 7, 2012
Internet Marketing Strategy & Your Business Reputation The rules of the game have changed. One negative blog post or product review...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
