Not only a photo-sharing website with 150 million monthly users, Pinterest is now a strategic marketing tool. Marketing is a dense arena with many companies adopting the same stale approach – However, the good news is that there is a new strategy you can implement focusing on the sleeping giant of the social media realm; […]
How Social Media Has Changed the Way We Eat
People who can remember the days before social media or even the internet may recall magazines that were chocked full of articles about diets and food. In those days, periodicals featured new foods every month people were eating. The decision to print these kinds of articles came from the top down and involved editors trying […]
The Secrets of #SocialMedia, Revealed [Infographic]
There are very few masters of social media, and those who have begun to understand its intricacies know that once they do, something will change and the game will begin anew. In a world where 61% of Fortune 500 CEOs are lackluster on social media, it’s time for a change. Today that change begins with […]
How Social Trends, Tools and Apps Have Changed the Wedding Industry
The wedding industry has been rooted in tradition for centuries. Wedding traditions, like the wearing of the bridal veil, have been in existence since ancient Judaic times, while other traditions, such as the lighting of the unity candle or the wearing of a white wedding gown, are fairly new. Because the industry consists of lots of […]
Case Study: Pinterest Marketing Drives Consistent Increase in Website Traffic
Pinterest marketing For more than a decade, the brand’s CRM team had been adding value for customers and driving sales for its family of brands by providing high quality content online. After gaining a critical mass of followers on Pinterest, the brand began seeing flat to negative traffic. Ahalogy optimized the client’s Pinterest page by […]
4 Things to Try with the New Pinterest Analytics [VIDEO]
Originally published to Social Media Today In the app developer world we’re all still waiting for an announcement about an open Pinterest API. While yesterday’s news was no such luck, it was still good news for marketers who can now enjoy Pinterests new analytics. Sure, they’re a little late to the game, but hey, they’re […]