Is growth hacking simply a trendy buzz word or is there more to it? Just how does the job description for a growth hacker differ from a “regular” marketer? Or is this actually a fancy way to describe a marketing professional? Let’s take a look at the growth hacking phenomenon and how it will revolutionize […]
Sales Strategy
Sales strategy
The World’s First Customer Search Engine – Interview with Mintigo CEO, Jacob Shama
Article first written for and published as The World’s First Customer Search Engine – Interview with Mintigo CEO, Jacob Shama on Technorati. The proliferation of social media and content marketing strategy has introduced a wealth of valuable data that has immense potential to improve sales campaigns. But marketers have a hard time getting to, and using this […]
Key Things to Look for in Your Video Conferencing Solution
As published on Social Media Today Not All Conferencing Solutions Are the Same By this time, many of us have experienced the benefits of video conferencing solutions as part of our organizational and sales-oriented processes. Things like cost-effectiveness, the ability to connect with prospects in a time-effective manner, and real-time connectivity all ring true. But […]
Hitachi’s Social Media Success
Article first written for, and published as Hitachi Data Systems Shares 5 Steps to B2B Social Media Success on Technorati. Social Media for Enterprise Business When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as […]
The New Consumer Definition of Value
As posted in TheCustomerCollective.com Consumers have adopted a new definition of value that encompasses not just price and brand, but also convenience. Part of that convenience is you solving their problem for them, so they don’t have to. Customers don’t want to hear about how great your company is or how wonderful your products are. They want to […]
The iPad Sales Cycle Comes Full Circle
As written for and published by Business2Community.com The appeal of the iPad for businesses has been its effectiveness as a sales tool. Field sales people, pharma reps, real estate agents and the like have migrated to the lightweight iPad to display numbers and spreadsheets to clients. Things like the ability to connect the iPad to a video […]