The New Consumer Definition of Value
March 22, 2012
As posted in TheCustomerCollective.com Consumers have adopted a new definition of value that encompasses not just price and brand, but also...
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Sales Strategy
Sales strategy
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The iPad Sales Cycle Comes Full Circle
March 22, 2012
As written for and published by Business2Community.com The appeal of the iPad for businesses has been its effectiveness as a sales tool....
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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FEATURED ARTICLE
6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
