Today every new business is called a ‘’startup’’. Paul Graham, one of the most influential tech entrepreneurs and business writers, has explained this term and assigned it to a company that features fast growth. It doesn’t matter which industry you are in, or how many people you employ. Since marketing is often directly responsible for […]
Startups
Startup company news and observations in the San Francisco Bay Area.
Cybercrime & SMBs: What’s the Worst-Case Scenario
Whether you realize it or not, cyber security is one of the greatest risks facing small and medium businesses today. Not only are digital crooks and cyber fiends better equipped than ever before, but businesses are also using an unprecedented level of web-connected technologies; all of which are vulnerable to attack. To compound the threat […]
7 Key Elements For A Successful Startup Web Design
What should a good website have? There are a lot of answers to this question, from image styles and good typography to SEO and well-placed hyperlinks. Good website design incorporates a wide variety of concepts, and the tools to implement the components of a good website are myriad. But even if you’re new to the […]
What Ecommerce Startups Need to Know In 2017
Written By: Patrick Foster If you’re new to the world of eCommerce or starting your first side hustle in 2017, then congratulations – you have an exciting project ahead of you. Like any business, an eCommerce startup requires a lot of work, knowledge, and patience: not to mention a passion for your products. That being said, […]
Human Error: The Hacker’s Key to Corporate Conquest
You’ve worked hard to establish your company. You spent countless hours vetting business partners and potential employees, you scrimped and saved to get your organization off the ground and you sank your energy into building relationships with your clients. Finally, all your hard work has paid off and you have a healthy nest egg sitting […]
How Have Startups Changed the Entire Game in the IT Sector?
Written By: James Warner IT sector is a much-hyped successful segment in India. Software outsourcing industry is truly competitive. In 2000, the Indian IT sector was a 10 billion dollar sector, 2/3 of which was software and 1/3 hardware. IT software sector of India is predominantly export-oriented and around 2/3 of its turnover source was foreign […]
4 Online Marketing Strategies for Hotel Startups in 2017
Written By: Paige Ellingson Many hotel startups are realizing that recognizing hotel marketing trends can empower them to optimize their conversion rates and extend their sphere of influence. With this idea in mind, it’s important to learn more about the trends and the strategies that are expected to gain primacy in 2017. Here are four of […]
How Small Businesses Can Increase Their Sales With SEO And SMM
Small business owners can create an extremely powerful presence for themselves in the digital world. There are many tools available for a small business and some of them are: SEO or search engine optimization. SMM or social media marketing. Email newsletters. Search engine marketing or SEM Most of these tools will directly, and indirectly help […]