How to Measure Social Media ROI Using Google Analytics
January 29, 2016
Republishing a fabulously insightful blog article from the folks at WarfarePlugins. (original post) Do you know your top performing social...
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Social Analytics
Social analytics tools, programs and companies in the San Francisco Bay Area.
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Study: 51% of SMBs Believe Analytics Are Critical, but Only 45% Track Them
January 21, 2016
With over 10,000 volunteers in more than 300 chapters across the nation, the folks at SCORE.org know a bit about running a successful small...
Social Media’s Top Men’s and Women’s Lifestyle Mags
July 22, 2015
Measuring Lifestyle Magazines with the eValue Score Social media analytics company Engagement Labs recently ranked the top men’s and...
Case Study: ‘Pay After It Works’ Social Influencer Program Yields 300% ROI
April 6, 2014
Word of mouth is a powerful persuasion tool, whether you’re deciding what movie to see, what sneakers to wear, or what car to buy. And...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
