5 Key Questions to Calculating Lifetime Social Value
May 1, 2013
As written for SocialMediaToday This was my second year at last week’s Social Media and Web Analytics (SMWA) Summit in San Francisco....
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Social Analytics
Social analytics tools, programs and companies in the San Francisco Bay Area.
8 Articles
Big Data for Beginners
May 27, 2012
As published on Social Media Today “The hot IT buzzword of 2012, big data has become viable as cost-effective approaches have emerged to...
The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of Clarabridge
May 14, 2012
Article first published as The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of...
“Social Analytics” What?
January 27, 2011
Social Analytics or Social Media Monitoring? How do we define the term “social analytics?” Social analytics is too often used synonymously...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
