How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment
July 1, 2015
As published to SocialMediaToday According to Rion Martin, marketing director at Infegy, and an expert on social media intelligence,...
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Social Data
Social data refers to the information and insights generated from social media platforms and online communities.
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The Most Opinionated States in the Country Might Surprise You [Infographic]
November 10, 2014
As published to Huffington Post I had the opportunity to speak with Zac Carman of ConsumerAffairs about the site’s forthcoming study,...
Case Study: ‘Pay After It Works’ Social Influencer Program Yields 300% ROI
April 6, 2014
Word of mouth is a powerful persuasion tool, whether you’re deciding what movie to see, what sneakers to wear, or what car to buy. And...
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Andre F Bourque
Andre Bourque (@SocialMktgFella) is an expert in brand strategy, product development, and inbound marketing, with a diverse professional background encompassing technology product management, project management, and marketing across various industries. His experience spans B2B and B2C software, technology hardware, in-flight entertainment systems, and the cannabis and psychedelic therapy sectors.
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6 Ways In Flight Entertainment Systems Are Rising to Meet Modern Traveler Expectations
In-flight entertainment (IFE) has been a significant aspect of air travel since the 1960s. Despite the progress in IFE systems, the industry faced significant...
