Article first written for, and published as 3 Types of Social Media Signals – Interview with Robert Pease, CEO of Nearstream on Technorati. I had the pleasure to speak with Robert Pease, CEO of Nearstream, after his presentation at the Sales 2.0 Conference in San Francisco earlier this month. Nearstream specializes in filtering through the social media chatter to help companies identify […]
Social Media Monitoring
Social media monitoring (SMM) tools, companies and trends in the San Francisco Bay Area.
Affordable, Advanced SMM – Interview with Actionly CEO, Alex Furtado
Article first published as The Affordable, Advanced SMM Tool You May Not Yet Know – Interview with Actionly CEO, Alex Furtado on Technorati. Social Media Monitoring Tools Actionly is a Social Media Monitoring (SMM) dashboard and listening platform. The company’s product enables agencies and businesses to connect with their customers on social networks, analyze sentiment, and identify […]
The Social Media Tool Requirements Pyramid – Interview with Sprinklr
Article first written for, and published as The Social Media Tool Pyramid: Interview with Jeremy Epstein, VP at Sprinklr on Technorati. Enterprise Social Media Monitoring Tools What do you do when you’re a massive enterprise institution, maybe even a bit “old school” in the way you adopt new technology, and you find out from an objective survey, that […]
“Social Analytics” What?
Social Analytics or Social Media Monitoring? How do we define the term “social analytics?” Social analytics is too often used synonymously with social media monitoring or measurement. But, in fact, it is more than that. Social analytics is where measurement and business intelligence converge. Essentially, social analytics is a combination of two important concepts – […]