Social media tool companies and trends in San Francisco.

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The Most Affordable Social Media Tools for Your Startup

By eaHELP President, Tricia Sciortino It’s a beautiful time to be an entrepreneur. Having access to social media marketing tools like Facebook, LinkedIn, Twitter and Instagram means that you can reach (quite literally) thousands of prospects for a very small investment. But effective social media marketing, while budget-friendly, still take some upfront work in terms of […]

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Bringing Service Companies into a Single Social Media View with Tracx

Belron is the world’s largest dedicated vehicle glass repair and replacement company. A truly global company, Belron has 25,600 employees, and operates in 34 countries across five continents. The company’s strategy has always been to deliver profitable growth in a responsible way, and listening to the customer’s voice certainly falls into Belron’s definition of responsibility. Like many […]

Latest Marketing Strategy Social Media Marketing Social Media Tools

Why You Need Multiple Social Media Tools (and 500 to Choose From)

Why You Need Multiple Social Media Tools Whether most people admit it or not, you should be using various tools to help with your social media activities. By no means should you fully automate your social media presence, but you should look at ways to help streamline your efforts. The numbers for social media are […]

Growth Hacking Latest Social Media Tools

GrowthHacks.Ninja’s 10 Web Apps for the Growth Hacker’s Tool Kit

Based in marketing but leveraging social networks, and some times a bit of programming, growth hacking is the intersection of data, product, and marketing. The practice is one that pairs increasing digital metrics with minimal resources and spend. The growth hacker, as explained by Aaron Ginn, “finds a strategy within the parameters of a scalable and repeatable method for […]

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Machine Learning Making Social Media Data Decipherable Without a PhD

As published to SocialMediaToday While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limited to brand reputation and user sentiment assessment. Until now, identifying intent from human-created data – such as social networks, blogs, news articles and discussions – has required hire a bunch of data scientists […]

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What Twitter’s Awkward Teen Phase Means to Marketers

Twitter is one of the largest and most recognized social media companies in the world. It currently boasts over 300 million users, over three fourths of which reside outside of the United States. It has become almost culturally ubiquitous, with hashtags migrating into other forms of media and traditional news outlets using it as a […]

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Content Marketing Just Got Easier with ContentGems’ Hootsuite Integration

As written for Technorati  One of the first tools I was exposed to early on in my content marketing career was a tool called Intigi. It cut hours of web navigating off my weekly schedule, and gave clarity and focus to my curated content activities. In fact, the only thing unclear about the tool, was how […]

Social Media Tools Technology News Twitter for Business Video Marketing & Technology

Pass the Licorice – Brands Waste No Time with #InstagramVideo

As written for Technorati Instagram’s announcement that it’s added video to its platform made waves with the masses Thursday. Analysts, social media practitioners, and news outlets quickly embraced the news. USA Today even took to the street in an impromptu poll to gauge the sentiment from avid Vine and Instagram users. Celebrities, too, wasted no time chiming in. Shortly […]