Big Data Explained
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Big Data for Beginners

As published on Social Media Today “The hot IT buzzword of 2012, big data has become viable as cost-effective approaches have emerged to tame the volume, velocity and variability of massive data” – Edd Dumbill, O’Reilly Radar. That’s how the program chair for the O’Reilly Strata Conference explains the Big Data surge. But I had a friend […]

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3 Key Metrics That Matter in the New Subscription Economy

As published in SocialMediaToday.  Zuora, a dominant player in cloud-based payments systems, presented at last week’s All About the Cloud Conference, hosted by the Software and Information Industry Association (SIIA). The company’s founder and CEO, Tien Tzuo, spoke about the dramatic shift in the way both consumers and companies are doing business. “Today,” Tien explained, “People would rather subscribe to products and services […]

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Marketplace for Good Content – Interview with VIRURL CEO, Francisco Diaz-Mitoma

Article first published as Marketplace for Good Content – Interview with VIRURL CEO, Francisco Diaz-Mitoma on Technorati. Introduced at the Content Marketing Strategies Conference, hosted by the folks at Dlvr.it, VIRURL is a new platform that pays you to share links to videos, articles and games. “Our company charter is to make sure that the content is entertaining and consumable,” […]

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When Did It Become Cool to Coupon?

4 Influencers that Make Coupon Marketing Cool The coupon industry has come a long way from the nostalgic days of my grandmother clipping coupons from Manchester, New Hampshire’s Union Leader newspaper. In some ways, it’s even become “cool.”  Inmar, a company that operates collaborative commerce networks reported that more than 311 billion coupons were distributed in the U.S. in 2011, 3.5 billion […]

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Vid.ly Killed the Video Puzzle – Interview with Jeff Malkin, President of Encoding.com

 Article first published as Vid.ly Killed the Video Puzzle – Interview with Jeff Malkin, President of Encoding.com on Technorati. The year was 1981 when MTV and British New Wave group, The Buggles, proclaimed that video killed the radio star. That was just the beginning. “Rewritten by machine and new technology, and now I understand the problems you can see.” […]

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Twitter Advertising Explained – Interview with James Borrow, CEO of Graph Effect

Twitter for Business Social marketing software company, GraphEffect introduced its new Twitter offerings at the ad:tech Conference in San Francisco this week. I met with James Borow, CEO of the company, whose focus two years ago was on enabling social marketing campaigns on the Facebook platform. GraphEffect’s latest release is a solution for brands to […]

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Ads for the Earth: Interview with Ian Wolff, CEO of PlanetUp

Article first written for, and published as Advertising That Gives Back (Literally) – Exclusive Interview with Ian Wolff, CEO of PlanetUp Ads on Technorati. Advertising Technology  With all the excitement buzzing around town for ad:tech San Francisco, companies are eager to showcase their latest “2.0’s” and “never before” product releases. Admittedly, in talking to these companies, I’ve […]

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Interview with Marketfish CEO, Dave Scott

Article first written for, and published as ad:tech San Francisco: Exclusive Interview with Marketfish CEO, Dave Scott on Technorati. Email Marketing Marketfish is an online market place for permission-based marketing files. Think eBay, for email marketing. Boasting a half a million records covering 80% of all Americans, the company is a goldmine for both B2B and B2C […]