Social media trends in San Francisco.

Infographic Instagram Latest Social Media Trends

The Powerful Influence of Instagram on the Fashion Industry [Infographic]

In September 2015, when the major Spring 2016 fashion collections were shown, engagement on Instagram reached 44 million unique accounts and had 360 million interactions. BALMAIN SPRING/ SUMMER 2016 #BALMAINSS16 #BALMAINARMY #InstashootSS16 by @kevintachman A photo posted by BALMAIN (@balmain) on Oct 1, 2015 at 7:31am PDT   These “Insta-Models” are akin to the “Supermodels” […]

Latest Social Media Marketing Social Media Trends

Social Media Tricks for Better Content Marketing ROI

More than 80 percent of businesses use social media websites like Facebook and Twitter for their content marketing, and according to a Forbes survey, 90% of businesses feel strongly about its place in a marketer’s repertoire. But using social media, and using it effectively, are two completely different stories. B2C Content Marketing – 2016 Benchmarks, […]

Everything Else Latest Social Media Trends

Clinton Supporters Read Jezebel, Trump Supporters Like Men’s Humor

On the heels of multiple media-focused controversies — the #OccupyCNN protest of a “Bernie Blackout”, studies showing consistently negative coverage for Hillary Clinton, and constant liberal bias claims by GOP candidates — Demographics Pro analyzed media consumption habits of followers for each presidential candidate. [94] #OccupyCNN Surges, #Bernie Predicted The Panama Papers, & School Se… […]

Everything Else Latest Social Media Trends

Has Social Media Changed Politics Forever?

Social media use has exploded in recent years. Today, more people than ever get their news and information via social media outlets such as Twitter and Facebook than from traditional newspapers, magazines, or even television news broadcasts. The political discourse of today is also shrinking to fit our tweets and status updates. Social media has […]

Latest Social Media for Business Social Media Trends

The Social Shopper: Reporting, Reviewing and Sharing in Real-Time

By David Muller, Founder and CEO of DCM Fabrication Consider this column a sequel to my article about The Frye Company(®) and the social impact of creating a specific retail environment. Think of this piece as a reminder that social media is often the result of, not the cause of, something far more experiential – and, […]

Latest Social Media for Business Social Media Trends

4 Reasons Executives Avoid #SocialMedia (and 3 Ways for Them to Embrace It)

Few things have the power to be both the potential joy and bane of a CEO’s existence like social media. As we’ve seen, a single tweet can cause share prices to plummet, while a genuinely empathetic YouTube apology has become a strategic element of saving face in the midst of a PR nightmare. With nearly […]

Latest Social Media for Business Social Media Marketing Social Media Trends

Why You Should Be Looking Beyond Facebook and Twitter in 2016

A new year is upon us, and this can be a really good time to look at your current strategies for social media marketing and see where you can tweak things to reach a bigger audience and have your messages read by more of the right people. One of the biggest trends in social media […]

Latest Marketing Strategy Social Media Marketing Social Media Trends

Saatchi LA’s Hot, New Storytelling Engine for Toyota’s #SocialMedia Campaign

Saatchi & Saatchi LA is using relevant data to scale personalization for Toyota’s new RAV4 Hybrid Launch, and it looks good. The multi-pronged campaign features the RAV4 Hybrid and X-Men’s James Marsden and combines math and storytelling to create an entire ecosystem tailored to the consumer. With 194 net hp in the all-new RAV4 Hybrid, getting to […]