Advertising Latest Video Marketing & Technology

Intuit Is Sending Death Wish Coffee to the Super Bowl

The creators of “The World’s Strongest Coffee”, Death Wish Coffee Company, have taken first place in the Intuit QuickBooks’s Small Business Big Game Competition, securing them a thirty-second commercial during football’s biggest game offering more than 100 million viewers. Death Wish Coffee Company entered the competition after the success they witnessed from GoldieBlox, the 2014 […]

Guest Post Latest Social Media for Business Social Media Marketing Video Marketing & Technology

Personalize Your Social Marketing with a Sociable Video Personality

By Dave Ratner Personalization is the essence of branding and promotions. If a business owner can lend his voice to a good or service, if consumers can hear the individual behind a company – if they can listen to the namesake of a retailer or a maker of a particular line of products – then […]

Emerging Technology Latest Technology News Video Marketing & Technology

You Can Now Simultaneously View a Washington Post Article’s Video and Read Its Text

The Washington Post today announced a new video player that allows for continuous video viewing while scrolling through an article page. The technology, built by The Post’s engineering team, leverages the company’s proprietary video platform first introduced in December 2014. “We are always working to enrich the viewing experience, and as users multitask more and […]

Case Study Social Media Marketing Video Marketing & Technology

Marketing American Dream Aspirations Over Celebrity Selfies

As published to The HuffingtonPost In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags. The iconic, 160-year old money transfer company launched a social outreach campaign that does’t focus […]

Case Study Cloud Technology Content Marketing Video Marketing & Technology

How Microsoft Brewed Compelling Enterprise Marketing with Great Storytelling

As published to The Huffington Post What do you get when you mix a brewery, racecars and a big technology company? A race to the finish line. That’s been Mircosoft’s recent experience, at least. The company, once produced aWindows 386 commercial GeekBeat.TV host, John Pozadzides, criticized as having “bad acting, bad rapping, and bad 80’s […]

Advertising Content Marketing Tech Conferences Video Marketing & Technology

10 Video Marketing Trends You Can Expect in 2015

As published to The Huffington Post Serial entrepreneur and mobile consultant Hannah Bree Hanson and I were in attendance at the Streaming Media West Conference last week in Huntington Beach, CA. The event featured a veritable who’s-who of industry leaders including Verizon, Limelight Networks, Wowza, Skype, and NFL Now, Tivi, and Ramp. Here’s the top […]

Case Study Content Marketing Video Marketing & Technology

Study: Rise in HD #Mobile Makes Video Streaming a Critical Marketing Tool

Video marketing Wowza Media Systems,  provider of Simply Powerful Streaming™ software, released findings from an independent  survey, which reveals consumer and business preferences and expectations for video streaming.  According to the Wowza survey, conducted at the NAB Show 2014 in Las Vegas, 68 percent of respondents use 4 or more devices a day and expect access to high-quality […]

Content Marketing Inbound Marketing Technology Leader Interview Video Marketing & Technology

Video is Essential to Great Content Marketing: Interview with Pulse Network [VIDEO]

As published on Social Media Today When it comes to content marketing, video is vital. Your customers and potential customers are watching and sharing more video than ever. The recent Vineapp and Instagram video battle demonstrates technology is making it easier to both produce and consume. Viewers are watching it everywhere: at work, at home and on […]