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Pass the Licorice – Brands Waste No Time with #InstagramVideo

As written for Technorati Instagram’s announcement that it’s added video to its platform made waves with the masses Thursday. Analysts, social media practitioners, and news outlets quickly embraced the news. USA Today even took to the street in an impromptu poll to gauge the sentiment from avid Vine and Instagram users. Celebrities, too, wasted no time chiming in. Shortly […]

Emerging Technology Mobile Trends & Tech Technology News Video Marketing & Technology

Google Glass: Creepy or Cool? [Video]

As written for Social Media Today If you were a developer fortunate enough to have won entrance to the exclusive Google I/O conference in San Francisco last week, you might have also been one of the first to play around with Google Glass prototypes. Indeed, Mashable proclaimed the device the hands-down, breakout winner of the annual event. And this […]

Social Media Trends Technology News Video Marketing & Technology

Luxury Auto Brands are Driving Digital Adoption

As written for Business2Community Martini Media released an infographic that explores how luxury auto brands are driving digital adoption. Martini is a leading digital media and content platform for engaging affluent online users. The study, led by well-known researcher Michele Madansky, uncovered these highlights: This year, 94% more auto brands are utilizing digital video than last year Luxury auto marketers devote 28% of their budgets […]

Book Review Marketing Strategy Video Marketing & Technology

Camera Ready: Every Video is a Story

As published in Business2Community Video Production “Any video you make should “add value” to your other content. In other words, don’t just do a video version of an article you’ve written.” That’s how Camera Ready: How to Present Your Best Self and Ideas On Air or Online, a new multimedia eBook, begins. Author Manoush Zomorodi uses her […]

Advertising Marketing Strategy Video Marketing & Technology

TiVo: Vignettes Helping Maintain TV Viewer Engagement in a DVR World

Article first published as According to TiVo: Vignettes Helping Maintain TV Viewer Engagement in a DVR World on Technorati. In a DVR world, who watches commercials? That was the lead-in on one of the slides presented by Greg DePalma, Vice President of Audience Insights at TiVo. Indeed, fast forwarding with your DVR remote is now as commonplace […]

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Vid.ly Killed the Video Puzzle – Interview with Jeff Malkin, President of Encoding.com

 Article first published as Vid.ly Killed the Video Puzzle – Interview with Jeff Malkin, President of Encoding.com on Technorati. The year was 1981 when MTV and British New Wave group, The Buggles, proclaimed that video killed the radio star. That was just the beginning. “Rewritten by machine and new technology, and now I understand the problems you can see.” […]