Marketing Strategy

Digital Marketing: How to Achieve Full Transformation in 2018

A new year, new trends. It is just the 3rd month of 2018 and we are now seeing all sorts of digital transformation everywhere. And while the digital landscape is constantly changing, surely you do not want to miss out all the fun and fame and SALES if I may say.

With innovative technologies that influence our very experience, it also helps us extend our messages and contents to an expanding global audience. Through digital channels our businesses and products are connected and shared to a more extensive customer base, help us give our customers and clients with more targeted and valuable offerings and nurture or grow our relationship with them.

So, how do you achieve a full transformation in digital marketing? By being keeping up and incorporating the latest digital marketing trends to your marketing techniques. Here are some of the hottest trends that you need for your business to be completely transformed.

  Use the power of social media

Gone were the days when social media was used only to connect with friends. Today’s generation is now a business base for customer services, sales, PR, events and more. Not only does social media has the ability to increase brand awareness, but it also becomes a platform for establishing brand authority, addressing customer concerns, and sharing special promotions and events to customers.

For your social media campaigns to be effective be sure to always update your social media accounts. Promotional posts, status, and videos are going to help you widen your influence over your customer base. Be sure to add contents that are worthy and related that will pique people’s interest in order to attract more clientele. Also add social media buttons, like Facebook, Twitter or Instagram to your blog posts for easy sharing of your contents.

   Videos are taking the lead in visual contents

Nothing on social media or websites is as eye-catching as a good video content. Whether you are marketing on Snapchat, Twitter, Instagram, Facebook or YouTube or thinking of a good content for your site’s blog, adding videos is becoming the famous way to attract clients. Why? Stats of videos engagement is going through the roof!

Don’t believe me? Check these stats!

A video content has huge varieties of format, from live streaming to 360-degree videos. Such can give advantage and flexibility to marketing teams when planning for a video campaign.

However, always remember that always put mobile first. After all, most users use their hone browse to social media accounts and watch or view contents.


For the last few years, mobile is the main “thing” in electronic devices. But for somewhat crazy reasons some businesses are still not taking actions! Go outside to a crowded place and take a look at what other people do. No one can deny the fact that most of them will have their face buried in a mobile device. For the years to come, there is no doubt that mobile will be marketers’ top priority.

So, you will need to incorporate a mobile strategy into your business to engage with customers and prospects. You can create a mobile website, apps or even interact with them through promotional messages or calls.

 Chatbots are getting ready

For so many years, chatbots have been lingering around the digital landscape. These last few years, however, chatbots have given hint of improvements and reliability.

And now, more and more businesses and brands are now using chatbots for customer service and support for email response management and in perfecting chatbot marketing strategy. In fact, it is predicted that by the year 2020, 85% of customer interactions will be handled by chatbots.

With the ever competitive nature of marketing, and with today’s advancement of various platforms, keeping yourself or your company updated with the trends gives you a chance to evolve and grow with the market, or better yet get ahead of the competition.

Applying this essential tips in your venture does not guarantee success, but gives your business ideas into how you adapt them to your domain to achieve the full potential transformation in 2018 and turn them to success.

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Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

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