Gamification Yields 560% ROI at 30,000 Feet

My favorite industry conference is the Gamification Summit in San Francisco. Beyond the stellar food, are even more exceptional case studies. Today’s marketers are data-driven, and #gsummit delivers the kind of metrics we all want to see. Air Canada gamifies the passenger experience Air Canada is one of the top 20 airlines globally, and the […]

June 12, 2014
3 Mins Read
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The Impetus for this blog was an inspiration one day after reading the book “Inbound Marketing.” Living in San Francisco at the time, the early 2010s were a hayday for innovative and emerging social media platforms and technologies (remember Google+?).

Years later, Social Marketing Fella has risen in authority, still features original thoughts, and most recently, product reviews. Along with some select contributed articles.

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