Custom promotional sticker
Marketing Strategy

How Should You Design Custom Stickers for Promotional Campaigns?

Every business needs to promote its marketing campaigns in the correct way to reach out to the specific targeted audience effectively. However, these campaigns require sufficient funds to make them successful. When it comes to advertising funds, not every company has a large bounty of cash to splurge. They need to plan their advertising and marketing campaigns as per their budget to make them a success.

It generally promotes the company, product, person, or idea when it comes to any custom sticker. For instance, you can use promotional stickers for a music band, bagel store, etc. The sticker should be placed in a spot where the displayer can ensure that the customer sees it easily.

Again, artistic stickers emit an artistic flare like a flower, tribal symbol, flames, etc., that the displayer thinks to be pleasing or cool.

The objective of the sticker

When you are creating custom stickers, the objective of the sticker is very important. It can be displayed for personal reasons or business purposes. For stickers that are used for personal reasons, they function as a badge or a tattoo. They can reflect your identity, or specific interests may not be conventional in any way. Examples could be  “I love my Labrador” or any family stick figure or figures.

Political stickers

Political bumper stickers are ideal for promoting a candidate for a party platform. They can also be used as a personal choice for supporting someone or a cause that a person is proud to identify them with.

Display for an extended time

The design and the quality of the sticker should be done to be displayed for an extended time. The design should be made so that it connects with the person emotionally and can be artistically appealing enough for maximum promotion. In short, the promotional sticker that is created must strike the personal chord for it to be effective.

The right balance

You need to focus on the shape, art, attitude, personal connection, and custom sticker’s size to ensure that it resonates with the targeted audience well. This means you should-

  • Know your targeted audience
  • Where will they place the sticker?
  • What are colors do they like?
  • What should be the correct size of the sticker?
  • What image or slogan should you print on the sticker?
  • Will the targeted audience be willing to display your sticker with pride?

Make a list of the above questions. They will act as a guide for you when you are designing custom stickers for your marketing or advertising campaign. When you have the right balance, you will find that these stickers become the ultimate marketing and promotional tool for your cause. In case the balance is absent, the sticker does not perform as per its expected levels when it comes to promoting your cause. Though creating the perfect balance for your promotional sticker might seem to be an easy task, in reality, it is not. So, keep the above tips in mind before you place your orders with credible companies.

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Pete Campbell
Pete Campbell is a social media manager at who has worked as a database administrator in the IT industry and has immense knowledge about email marketing and Instagram promotion. He loves to travel, write and play baseball.

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