Content Marketing

How to Successfully Build a Content Marketing Strategy

In the modern day, brand success entirely depends on content marketing. For this reason, brands are competing hard to come up with a better content marketing strategy that will boost their brand reputation, improve on SEO and guarantee effective social media presence.

Getting entry into this field is so simple that it only needs you to marshal some original ideas and executing them in the most decent way possible. However, you need to come to terms with the fact that you need the right strategy and a good one in that case, for you to be successful. According to Susan Friesen, Web Development Specialist/Business & Marketing Consultant, online business is all about dealing with strangers who need to know whether we understand their problem, they can trust us and if the solutions we offer can help solve their problems before they even think of doing business with us.

In simple terms, that is how crucial content marketing is in the growth of the business through increased web traffic, the growth of mailing list and increased sales just to mention but a few.

Why do you need a formal strategy?

You may have the whims and writing capabilities but trust me, these are not enough to guarantee you the success you need. Whether you are a start up with your content marketing or have been using the same strategies for some time, you need to take your game a notch higher than ever before.

Don’t forget, there is more competition coming up every single day- according to Content Marketing Institute, more organizations have recorded more content marketing than ever before. This is, of course, projected to go on and on into the future. From the research carried out by the Institute, organizations that are further along with their approach are the most successful. This opens up the fight for the top position and for that case competition likely to come in.

The strategy is very critical in content marketing to ensure that you focus on the right direction and target. Remember that you are not writing for everybody but rather a specific target niche which demands that you undertake an extensive market research to find out the most appropriate target.

Another reason why strategy is very important is to ensure you get accurate measurement and analysis. The strategy lays the ground by which you can measure your success and carrying out the right comparisons and analysis. The strategy, therefore, guides you in to setting goals that you will focus on in a particular period of time.

Finally, a formal strategy is essential to help you in the consistent execution of responsibilities amongst involved parties.

The following are some of the best high-level steps that can guarantee you success in your new content. These are effective steps that have been tested by many content marketers and worked at awesomely.

1. Market research

This is the most crucial step before you even think of writing your strategy. Market research is key in your content marketing because you get a chance to learn more about your target audience and what they expect from you. In your market research, you need to answer a number of questions like what your target audience’s needs are, what they are looking for, what problems they need to be solved and what their disposition is when they come across the content you share among others.

You will have answers to these questions by taking surveys and keenly monitoring social activities taking place in the digital industry.

2. Competitive research

Besides knowing who your target customers are, you also need to find out your competitors and learn how best you can compete favorably even with the giants in the industry. You need to learn your competitors’ content marketing tricks and trying to seal loopholes through which they can successfully pursue your demographics by strongly guarding your strengths. Of course, you also need to take advantage of any opportunity they are neglecting so that you stay ahead in the game all the way.

3. Set goals

Having successfully undertaken effective market and competitive research, it is time you set your content marketing strategy goals. The goals should be more focused on other things besides mere “success”. You may as well set such goals as improving on conversions or increasing traffic and attracting new customers among many others.

You can actually have as many goals as you wish provided you focus your energies on achieving each and every single goal you set.

4. Budget-setting

Content market demands a share of your budget and you need to put this in mind. Having set the main goals for your content marketing strategy, you need to set a budget that will enable you to achieve them.  At this step, all you need is to set goals that match with the budget you have set aside for sponsored blog posts. Do not overstretch your budget.

5. Budget distribution and allocation of resources in order or priorities

Let the biggest priorities take a fair share of the budget so that your main goals can be achieved faster and more effectively. On the same note, you need to find the right professional content writer to help you with creating the relevant content you need in case you are not in a position to deliver the task on your own. You thus need to figure out who should lead your content marketing for better results

You need to clarify responsibilities so that you can effectively distribute your budget without experiencing deficits before the set goals are achieved.

6. Ensure maximum accountability across the board for your content marketing strategy

You need to measure progress periodically so that you can tell the direction your strategy is taking. You need specific individuals to be responsible for executing various items in your strategy. This way, you will be able to ask the right individuals questions when things don’t come along as planned or expected.


Content marketing strategy is not just a one-moment affair your can sit down and draft in the afternoon. It is more than what many people take it to be of the face value. You need to take your time, dig deep into every step described above and lay out a foundation on how to go about each step. Carry out an extensive research and gather effective tactics and tricks that you can be sure are right and effective in enhancing the success of your brand.

You always need to stay focused and strong no matter the turbulence you face on your way. It takes a lot to successfully build a content marketing strategy that will bring forth expected results as soon as possible.

Like Love Haha Wow Sad Angry
Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

Leave a Reply

Your email address will not be published.