Search Engine Optimization (SEO)

The Importance of Having a Good Domain Name

Some people do not think too hard about their domain name or they choose something they think might stand out or perhaps the closest option to what they want as the one they want has already been sold. However, it is really important to understand that picking a domain name can be crucially important to the success of your business online and so you need to put a lot of thought into it.

You should make sure that you do not buy it on the spur of the moment but think hard about it first and perhaps let other people look at it to see what they think of it before you go ahead and buy it. If you make a mistake then it can be costly and difficult to change, particularly if you already have a position in a search engine and a number of customers who know of it already. So it is far better to get it right first time.


Having a memorable name means that your customers or potential customers will not have to use a search engine to find your company. Although getting high in search engines should be a priority for you, you may just have too much competition to be able to get that high. If this is the case, then even when customers search for you, it may be difficult for them to find you. This means that a memorable domain name will mean that they can just type this in instead. Some prefer to do

This means that a memorable domain name will mean that they can just type this in instead. Some prefer to do this then use a search engine, as they feel that it is quicker. You also do not know which search engines people choose to use and you may feature higher in some than others. It cannot be easy knowing what would be memorable. Something that is memorable for you, may not be easy for other people to remember. Therefore run it past a lot of people first in order to find out whether they agree with you that it is a memorable name.


It is important to make sure that the domain name is relevant to your company. It could be the company name or related to what the company does. It is again important with this to run it past a few people and make sure that they agree with you that it is relevant. This not only helps to make it more memorable, but it also means that people on the website see that it makes sense. It can seem rather odd if the domain does not seem to be related to your company and it may put people off or make them wonder why you have a name that is so strange. This could actually put you off your company or they may spend more time wondering about the name than actually looking at the website.


Search engines are interested in relevance and if your domain name is not relevant to your company name or the nature of your business then it could have an effect on your ranking. It may not always be easy to get an exact link between the two, perhaps because those domains have already been taken but think about how the domain you have chosen may relate to your site and therefore affect the search engine positioning. If you cannot get it that relevant, due to a lack of available domain names, then try to make sure that you mention the words in the domain name within the website so that search engines pick up that it is relevant.


It is important to keep your domain name simple. Not only does this help it to be easier to remember, but if people are typing it into their browsers they want it to be easy. A short domain can be good for this reason, but if it is too short it may not be relevant or make sense, so try to get a good compromise.


Make sure that it is also easy to spell. Also, check carefully that there is no way that it can be misinterpreted once written down. Write it out and stare at it, get other people to look at it and make sure there are no rude words or odd words that stand out and would make it look ridiculous. Again, ask other people about it as they may be able to see things that you cannot.

It is therefore really important to make sure that you choose your domain name really carefully. It can make a really big difference to your customers. They need to be able to find your website easily, remember the domain, see that it makes sense and not think that it is ridiculous. It is also important for SEO as search engines take the domain name into consideration when they are ranking a website.

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Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.

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