Written By: Katherine Reed
You can have your LinkedIn updates include what you post on Twitter by adding the Twitter application to your profile. Even if Twitter posts are generally shorter than LinkedIn updates, you will be able to reach out to a larger number of people and encourage your LinkedIn friends to find you on Twitter.
Is Halloween coming up? This is the perfect occasion for photo contests. People are going to dress up and carve pumpkins. You could ask your friends and followers to take a picture of themselves in their costume using one of your products. This original idea will attract more visitors to your page.
List of posts
Try to make lists when you make posts on social media. These are usually a big hit among people who pass on information to others through social media. Lists also highlight your main points and make it easier to reference and remember the information that you are presenting to the reader.
Be interactive on your Facebook page. If all you ever do is post, post, and post some more, then people will get tired of you quickly. If you ask interesting questions, engage consumers in conversation, and respond to their posts, then your posts will become more appealing every time.
One rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers overdo it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you’re always bombarding them with messages!
Social Media buttons
If you run a blog, install social media buttons! Social media buttons will allow people to share your posts on sites like Twitter and Facebook with a simple click of a button. Include these buttons at the end of the post so that there’s virtually no effort on the visitor’s part. You’ll see your content shared all over.
Learn which companies run what sites and find out how they all benefit in their relations. For instance, videos promoted on a Google blogging service have different options and exposure possibilities than on a foreign company. You should learn the pros and cons of each website and use their interactions to your best ability.
Take advantage of in-depth Twitter search tools like HootSuite and find out what your target audience really wants. If you see someone discussing a problem that you can help solve, send them a message! Directly engaging people will give your site a personal approach, and when people see how helpful you are, they’ll want to follow you.
It is important to push your media in different languages, but don’t base them all on the same social networking profiles. Seeing all these different languages mashed together will often confuse newcomers and send them to a more user-friendly competitor. Create separate accounts for each language, and know the difference between each one.
Links on your website on a Social media channel
If you are using your social media to advertise an existing business, especially one that is based online, make sure you include the link to your website. It is astonishing how many people don’t include a link to their own site. Getting those who find you to click over to your site is a great way to introduce them to all you have to offer.
Post links to other blog posts and have bloggers feature your content on their website. This will work if you return the favor and if bloggers see your blog as a good way to get publicity. Make sure there is no conflict of interest between you and the blogger who is going to feature you.
These suggestions are all designed to help increase the number of potential customers any business has. Social media marketing is an incredibly effective tool when used properly. Utilize those that are most applicable and you will notice a sharp increase in the number of people you have in your customer database.
Katherine Reed, is a graphic designer, retouch expert and blogger on Photza.com. She usually creates visual concepts by hand or by using computer software, so understand how to make the pics perfect. Her team on Photza.com have experienced retouch artists with great technical skills working full-time at her office.