Are you an owner of a starting business or an established company in Thailand? Are you searching for new and unique strategies to use in selling your services and products to people? You might need to shift into digital advertising. Here, you are close to things and ideas that catch people’s interest nowadays. Taking your marketing into a higher level greatly impacts your reputation as well as your sales.
Maybe you are getting curious about why some businesses prosper just by venturing into digital marketing. Well, you can indeed grow your business here as long as you know how to do it. However, some come out unsuccessful because of committed errors in using it. In this article, you will get to know about search engine optimization (SEO), its advantages, factors in ranking, and steps in doing it.
But what is SEO?
Using digital marketing will bring you to various examples that you can use for your company’s promotion. Search engine optimization or SEO is just one of those areas under digital marketing along with affiliate marketing, content marketing, social media marketing, or mobile marketing (check it out). It is a process where the use of keywords which bring contribution to your website’s ranking on the Internet.
Yet, if you are going to think about it, why do you need SEO to advertise your company? Let us take a look at the advantages it can bring you.
Advantages of Using SEO
- Visibility of your website on search engines
It would take time, effort, and patience to get into the top rank of Google. This the reason why companies or businesses hire SEO experts or content writers to build the traffic for your website. And by achieving this, you get to have more readers for your site. It gives the impression that people prefer visiting your website than any other site.
- Increased number of customers
To gain many readers, it is essential to consider promoting your page successfully. This includes good and interesting content, attractive photos, and videos for your readers.
The more clicks you get and the more people visit your page, the higher chance of attracting possible customers for your business. Visit https://www.forbes.com/sites/forbesagencycouncil/2020/01/21/seo-in-2020-what-to-expect-for-the-year-ahead/#3ce09c3440d0 to know more about it.
How does Google give you a top rank?
Here are just some of the factors that they consider in ranking your page.
- Length of Content
Compose your content but be mindful of the number of words that you use. Google likes it when your content is factual and interesting. It also approves websites that have lengthy content like 1,000 words and up. It has a better chance of getting more readers.
- Content source
Make sure you have written your content well. But Google knows what to look for on your website. It prefers content sourcing from well known established websites like Forbes and the New York Times. The more authoritative websites you use for your website the better. You can consult an SEO agency to start working on your website now.
But how can you incorporate SEO on your page? Below are steps that you can follow.
- Know your target market
Master your product and service. Ask yourself, “To whom should I sell it? Who would benefit from this?” It is a matter of getting the right audience to buy it. And once you have determined this one, you can now form your advertisement based on their profiles or backgrounds.
- Provide a creative meta-description
A meta description is a short paragraph that tells about your content. Most of the time it requires you to write up to 155 characters for it. It is important to include this in your page because readers or Internet users will be encouraged to visit your site. More users will click your link.
- Supply the right keywords
This must be structured according to your content. You should also study the language that Internet users are using when referring to your niche. Moreover, it should also be distributed fairly within your content to avoid Google’s misjudgment in your way of using SEO on your website. You can visit this link https://www.entrepreneur.com/article/217483 for more information about keywords.
- Apply backlinks in your content
This is one of the top-ranking factors included in Google. Backlinks are links that are placed on one’s website directing the user to another page of a website. This generates more readers and even more money for your website. Backlinks should also be coming from an authoritative source or site.
It is the right time to get started into doing search engine optimization for your website now. Aside from introducing your business to the people, you can also increase your income through it. This will surely bring you a lot of advantages. Just remember to follow only the correct SEO. This might challenge you and your company, but it is worth all the time effort.